Deleted
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Post by Deleted on Mar 21, 2014 16:38:52 GMT
As a digital marketer and being a Master of the Science in Marketing, I always feel that Decathlon do not quite utilise the TOC and they're Triban range as much as they could. Think of Burberry and their Trench Coat and Clarks with their famous Desert Boot. They have built the brand and customer engagement greatly on these iconic products to use on social, print and in-store. Why can't Decathlon do the same?
They could reap huge awards and tap into the market share of other bike brands/stores by capitalising on this. A customised or personalised bike wouldn't be a bad idea or having a Triban Sportive say once a year.
Any brand/company would love this sort of recognition and customer base, but Decathlon seem to just let it mellow in the background. Just my thoughts but maybe I've got my marketing glasses on...
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Post by Radchenister on Mar 21, 2014 16:56:19 GMT
You have - they appear to be doing pretty well with awareness and take up as it is; TOC is an independent owners club, Deca and BTwin do cost effective bikes, that's that.
I very much doubt we'd have the same feel on here if it was set up any other way.
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Post by ianmoss on Mar 21, 2014 17:26:17 GMT
I agree, further on to that, B'Twin are the main brand, Decathlon are the selling vehicle to get the bikes out.
Decathlon do interact with TOC with a few recent offers you cannot buy to members.
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Post by Deleted on Mar 22, 2014 11:53:13 GMT
I'd like to see a value adventure bike to rival the Spec AWOL. Comfort geo but drop bars (with clip on closed loop extension as an optional upgrade) Alfine belt drive, clearance for guards and chunky tyres, mounts for everything and either some very good V-brakes or some hydraulic discs. Surely this could be done?
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Post by chas on Mar 22, 2014 13:04:26 GMT
I'd like to see a value adventure bike to rival the Spec AWOL. Comfort geo but drop bars (with clip on closed loop extension as an optional upgrade) Alfine belt drive, clearance for guards and chunky tyres, mounts for everything and either some very good V-brakes or some hydraulic discs. Surely this could be done? The belt drive might narrow the appeal but there is a version of the Tilt folder that uses it, so it is a possibility, otherwise you're describing a cyclocross bike. This is the real gap in the Decathlon range, so many people wanting a road bike ask about using it offroad or fitting bigger tyres, or mudguards or look at the Riverside hybrids but want something lighter. There is a new version of the Nework coming out this year which looks interesting, but is flat bar'ed. I think a T5 level 'cross bike with mudguard and rack eyes would be a big seller, pass it on please Rad, no one listens to us
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Post by captslog on Mar 22, 2014 18:33:21 GMT
From reading through the threads, it would appear that people want 'customisation'. Much the same as you can build your own computer from scratch or go to companies who do it for you, I would have thought that B'TWIN might want to improve their website and give the option for a 'My Triban'. Me? I'm happy with what I've got. I like your idea, it would be nice to have the items in-store and changed to suit what you want. But for a lot of riders I think that the customising has come after finding that they don't like what's on there to start with.
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Post by fatmanona5a on Mar 23, 2014 21:32:08 GMT
Instead of having a "road" range and a "CX" range, would it make sense for future Tribans to have more tyre clearance front and rear? One range could with a change of the tyres be racy on 23s, sensible with 25s & mudguards or tough with 28s? Decathlon could increase the potential customer base, just by giving customers the space to fit a bigger range of tyres.
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Post by chas on Mar 24, 2014 8:02:11 GMT
Instead of having a "road" range and a "CX" range, would it make sense for future Tribans to have more tyre clearance front and rear? One range could with a change of the tyres be racy on 23s, sensible with 25s & mudguards or tough with 28s? Decathlon could increase the potential customer base, just by giving customers the space to fit a bigger range of tyres. That is why a cx bike is such a good all rounder, and may be a better choice for some Triban owners (although cx bikes start at about twice the price of a T3) they are heavier and don't have quite the same feel as a close clearance road bike. There is a gap in the B'Twin range that could be filled with a budget cx bike, but it shouldn't replace the very successful Tribans
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panda
Domestique
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Post by panda on Mar 24, 2014 22:42:35 GMT
Relaxed geometry carbon bikes for sportives and dare I say it, different colours. Stealth grey already looks outdated. But, I know some people like them.
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Post by phred1812 on Mar 24, 2014 23:01:40 GMT
Relaxed geometry carbon bikes for sportives and dare I say it, different colours. Stealth grey already looks outdated. But, I know some people like them. I'm with on the colours Panda. Any preferences?
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Post by chas on Mar 24, 2014 23:35:07 GMT
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Post by chas on Mar 28, 2014 11:05:54 GMT
Decathlon have plans for introducing more colours and co ordinating kit and helmets. It's being introduced this year with the Rockrider 340 (the old 5.1 with improved forks) and if successful will be rolled out to the sport mtb and road bike ranges.
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brianevesham
Domestique
A short ride is better than no ride.
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Post by brianevesham on Mar 28, 2014 16:34:31 GMT
Relaxed geometry carbon bikes for sportives and dare I say it, different colours. Stealth grey already looks outdated. But, I know some people like them. How about Planet X's baby blue pro carbon?
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Post by joneve on Mar 28, 2014 16:38:00 GMT
Relaxed geometry carbon bikes for sportives and dare I say it, different colours. Stealth grey already looks outdated. But, I know some people like them. How about Planet X's baby blue pro carbon? My mate has a PX TT bike in that colour, it's absolutely awesome looking.
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Deleted
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Post by Deleted on Mar 30, 2014 9:06:01 GMT
Relaxed geometry carbon bikes for sportives and dare I say it, different colours. Stealth grey already looks outdated. But, I know some people like them. I agree about the sportive aimed carbon, something like the FC3 but more relaxed geometry around the Β£800 mark to compete with the Spesh Ruby, Giant Defy composite et al.
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